Whether you’re looking for someone to bring your brand’s story to life or help you communicate better with your customers, my years in copywriting, editorial and branding make me the ideal choice. Here’s what I can offer.
Copywriting services – From writing customer emails to overseeing tone-of-voice strategies and creating above-the-line advertising, my copywriting skills will bring your brand closer to your customers. I’ve worked with clients in fields as diverse as fashion (Lacoste, Adidas, Scott’s), automotive (Mazda, Volvo), plus education (the LSE), insurance (Hiscox) and financial recruitment (Delisle Barrow).
SEO-friendly copywriting
I’ll create online content that’s appealing to readers and optimised for search engines, incorporating relevant keywords to improve your website’s visibility on search results.
Content creation and strategy – As group editor of the FMS Content Agency, I oversaw editorial strategies that linked print, digital and social to increase customer loyalty, drive sales and bring new fans to brands like Quintessentially, Waldorf Astoria and Gaggenau kitchens.
Social media management – I have a proven track record of increasing likes, post clicks and customer engagement on brands’ social media pages. My work for Volvo, NZ All Blacks, Toppik hair care, Salt Yard restaurants, Waldorf Astoria, Christopher Ward, Virgin Media and Mazda shows I can transform insights about customer behaviour into content they want to engage with.
User experience (UX) – Your customers demand the most seamless journey through your website. I’ll ensure every part of the user experience is enhanced by copy that meeds their needs – and yours.
Media training and commentary – I’m called upon by the likes of Shoreditch House, Monocle 24, Channel 4 News and BBC London to add comment on everything from Wayne Rooney’s conduct to the state of the UK magazine market, while I’ve lectured about new media entrepreneurship at institutions such as City University, City & Islington College and MTV.